Advantica Names Edward Pattarozzi as Chief Sales and Marketing Officer

Edward Pattarozzi_headshotAdvantica is pleased to announce that Edward Pattarozzi, of Prairie du Sac, Wis., has been named the new chief sales and marketing officer for the dental and vision benefits provider.

Pattarozzi brings with him nearly three decades of sales and marketing experience, most recently serving as the vice president of sales and marketing for Dean Health Plan, a Wisconsin-based, for-profit managed care organization known for serving 400,000 members in the commercial and government sectors which was acquired last year by locally-based SSM Health Care. Remaining as a key team member under the new ownership, he developed and led a team of professionals in sales and retention, marketing communications and product development for individual, small group and large group plans. He was also the organization’s executive sponsor for the health care reform work needed to participate in the Federally Facilitated Marketplace with both on- and off-exchange product offerings. Prior to his time with Dean Health Plan, Pattarozzi served at the helm of Rockford Health Plans, a managed care company in Rockford, Ill. As president and CEO, he was credited with increasing administrative cost efficiencies, achieving a 10 percent reduction in medical loss ratios, creating successful process improvement initiatives and the achievement of NCQA Excellent Accreditation designation.

“We are thrilled to welcome Edward to our leadership team,” commented David Haynes, president and CEO for Advantica. “In addition to his impressive track-record, drive and leadership capabilities, he is a forward thinker who takes a unique approach to both challenges and opportunities. He will be a solid addition to our organization as we continue to refine our business approach to reinforce our stature and influence in the vision market, while also gaining strength in the dental market.”

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